The State of the Dinner Plate: New Survey from Plated

On behalf of Plated, Nielsen, a global measurement and data analytics company, conducted a survey uncovering interesting insight about American cooking and dining habits and preferences. Here’s a snapshot of some of the study’s findings.

With Tech + Dinner Sharing the Same Plate, the Meal is a Connected Experience

Plated takes a look at the modern American dinner table (or should we say tablet)

  • New Meaning of TV Dinner: 1 in 4 households eat in front of a screen every night
  • Better Together: About 1 in 3 households eat dinner with their entire household every night of the week
  • Cook-in over Take-out: Despite proliferation of prepared meal and restaurant delivery options, over 7 in 10 households prepare dinner at home 5 days or more per week
  • Instagram fe(e)d: Are cookbooks becoming a thing of the past? Home cooks are turning to social media for recipe inspiration (34% of home cooks said they saw something on social media that influenced them to try a new dinner recipe, compared to 17% who were influenced by a cookbook)
  • If you don’t share on social, did you even cook it?: People are sharing home-cooked meals on their social media, with 22% of home cooks posting photos of their dinners on social (and 44% of millennials doing so)
  • Cooking Time=Me Time: More than half of home cooks overall prefer to prepare dinner alone. However, when it comes to home cooks that are married or have a significant other, 54% prefer to cook with their partner. And, when it comes to families, 31% say they like to cook with their kids.
  • Leftovers are golden!: 70% of home cooks prepare dinner with plans to have enough for leftovers
  • Dish Duty Downfall: Home cooks enjoy cooking the meal the most, and cleaning the least
  • Dinner-time: more than half of U.S. households spend 10 – 20 minutes, on average, eating weekday dinner at home
  • Best Laid Plans: 3 in 4 households do not plan weekly dinner meals ahead of time
  • What’s for dinner?: Italian, Mexican, Chinese, Spanish, and Mediterranean, respectively, are the most popular types of recipes home cooks are interested in preparing at home.

What’s on Millennials’ Plates?

When it comes to food, millennials are ready to shake up traditions + take to their digital devices to share

  • Seeing is believing: Millennials are the demo most likely to share home-cooked dinners on social media (44% say they have done so in the past 6 months)
  • I saw it on Instagram: When it comes to inspiration for trying new recipes, nearly half of millennials were influenced by social media (compared to 34% of home cooks overall)
  • Over-prepared not over-cooked: 38% of millennials plan weekly dinner meals ahead of time (vs. 24% of home cooks overall)
  • Always better when we’re together: More than any other age group, millennial home cooks with a significant other prefer cooking as a couple, with 68% saying they prefer to prepare dinner with their partner.
  • Looking for discovery in the kitchen: Millennials are more likely to have tried new dinner recipes.Over 1/4 have tried a new recipe in the last week and more than half have tried a new recipe within the last two weeks.

Survey Methodology
On behalf of Plated, Nielsen conducted a survey uncovering interesting insight about American cooking and dining habits and preferences. The survey was conducted between September 13, 2018 and October 4, 2018; with study participants doing at least 50% of dinner cooking for the household and are the primary grocery shopper.

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