Behind the Scenes

Share Your Za’atar Chicken Schnitzel #PlatedPics (Get Gail Simmons Swag!)

Who doesn’t love a little special swag?

Earlier this fall, we launched a Plated collaboration with the one and only Gail Simmons—it’s been pretty amazing. Her Za’atar Chicken Schnitzel with Israeli Salad dish is featured on our menu now through December 9th, and we can’t wait to see all your #PlatedPics of this colorful, delicious dish.

In fact, if you share your #PlatedPics of Gail’s Za’atar Chicken Schnitzel recipe on Twitter and Instagram, you’ll be entered for a chance to win an autographed copy of her new cookbook Bringing It Home. With so many incredible recipes to choose from, you’ll be set for months.

Terms and conditions can be found below.

Terms + Conditions



Entry into the Contest constitutes your acceptance of these Official Rules.

CONTEST ENTRY DATES: The Contest begins November 14, 2017, at 2:00 PM Eastern Time (“ET”) and all entries must be submitted by December 15, 2017, at 11:59 PM ET (the “Contest Entry Period“). Sponsor’s (as defined below) computer is the official time-keeping device for the Contest.

WHO MAY ENTER: The Contest is open to all legal residents of the continental United States and the District of Columbia only (void where prohibited), 18 years of age and older (or at least the age of majority in their jurisdiction of residence), who have an active Instagram account or Twitter account (“Entrant”). To become a registered user of Instagram, please visit To become a registered user of Twitter, please visit  

Employees and their immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside, or those living in the same households, whether or not related) of the Contest Parties (as defined below) and their affiliates, subsidiaries, prize suppliers, distributors and advertising and promotion agencies are not eligible to enter the Contest.

CONTEST ADMINISTRATOR/SPONSOR; DineInFresh, Inc. d/b/a Plated (the “Sponsor”). PRIZE PROVIDER: Sponsor.


Instagram: During the Contest Entry Period, an Entrant must post an original photo of Gail Simmons’ partnership dish with Sponsor, the Za’atar Chicken Schnitzel, and tag it with both the #PlatedPics and #PlatedContest hashtags (the “Instagram Entry”). In order for an Instagram Entry to be valid, the Entrant’s Instagram profile must be public and viewable by the Sponsor and its agents.   Multiple Instagram Entries allowed.  Mass Instagram Entries that the Sponsor deems, in its sole discretion, to be fraudulent or Instagram Entries generated by a script, macro or use of automated devices will be disqualified. For purposes of these Official Rules, “receipt” of an Instagram Entry occurs when Sponsor’s servers record the Instagram Entry information.  Once an Instagram Entry has been submitted, it may not be changed, altered or modified.  Message and data rates may apply to any Instagram posts.  The winner will be selected by Sponsor, based on comment originality, content, and relevance.

Twitter:  During the Contest Entry Period, an Entrant must post an original photo of Gail Simmons’ partnership dish with Sponsor, the Za’atar Chicken Schnitzel and tag it with both the #PlatedPics and #PlatedContest hashtags (the “Twitter Entry”). In order for a Twitter Entry to be valid, the Entrant’s Twitter profile must be public and viewable by the Sponsor and its agents.   Multiple Twitter Entries allowed.  Mass Twitter Entries that the Sponsor deems, in its sole discretion, to be fraudulent or Twitter Entries generated by a script, macro or use of automated devices will be disqualified. For purposes of these Official Rules, “receipt” of a Twitter Entry occurs when Sponsor’s servers record the Twitter Entry information.  Once a Twitter Entry has been submitted, it may not be changed, altered or modified.  Message and data rates may apply to any Twitter posts.  The winner will be selected by Sponsor, based on comment originality, content, and relevance.

(Instagram Entries and Twitter Entries shall be referred to below collectively as “Entry”)

PERMISSIONS & LICENSES; REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION:  Each Entrant, by submitting an Entry, (i) grants Sponsor, its agents and licensees, the irrevocable, sublicenseable, royalty-free right and license to reproduce, publish, transmit, distribute, create derivative works from and otherwise use any and all photographs and other content contained in the Entry (the “Content”), as well Entrant’s image or likeness as reflected therein and Entrant’s name and/or biographical information in association with the photograph, for marketing, public relations or other promotional purposes, in perpetuity, throughout the world, in all media and formats now or later known or developed, without further notice or compensation therefor; (ii) represents and warrants that the Entrant has full power and authority to submit the Entry and owns or otherwise controls all rights, titles and interests in and to the Content (subject to the rights expressly granted to Sponsor above); and (iii) shall be solely liable for any damages resulting from any alleged or actual infringement of any intellectual property or other proprietary rights or rights of privacy or publicity of any third party resulting from any Entry or Content submitted by Entrant and indemnifies Sponsor for and against any and all such liability and damages.

Entrant represents and warrants that their Entry is the original work of Entrant, has not been previously published, has not won previous awards, and does not infringe on the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity and must have been created in a legal and safe manner.  If the Entry contains any material or elements that are not owned by the Entrant or provided by the Sponsor, and/or are subject to the rights of third parties, the Entrant is responsible for obtaining, prior to submission of the Entry, any and all releases or consents necessary to permit the use and exhibition of the photo/video by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness releases for any person who appears in or is identifiable in the photo/video (collectively, the “Clearances”).

Released Parties (as defined below) are not responsible for any unauthorized use of any Entry by third parties. Sponsor does not

To be eligible for the Contest, an Entry may not: include photos with watermarks or other overlaid text or images; be inappropriate, offensive or obscene or endorse any form of hate or hate group(s); defame, misrepresent or contain disparaging remarks about other products, people or companies; contain trademarks, logos or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, or advertise or promote any brand or product of any kind other than Sponsor’s, or contain any personal identification such as personal names, e-mail addresses or street addresses; infringe any copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media); contain materials embodying the names, likenesses, photographs or other indicia identifying any person other than the Entrant, unless Entrant has obtained all necessary Clearances as outlined above; communicate messages or images inconsistent with the positive image and/or goodwill to which Sponsor wishes to associate; or depict or be in violation of any law.

Sponsor reserves the right to disqualify any Entry that does not comply with these Official Rules in its sole discretion.

SELECTION OF WINNERS: Following the expiration of the Contest Entry Period, one (1) winner will be selected based on originality, content, and relevance (“Winner”).  Judging will be based on the following criteria: (i) originality – 60%; (ii) content – 20%; and (iii) relevance – 20%.  All decisions of Sponsor and the judges are final and binding on all matters.

WINNER NOTIFICATION: The potential winners of the Contest will be notified on or about 1pm ET on December 16, 2017 by direct message on Instagram and Twitter.  Each potential winner must respond within 48 hours from the time Sponsor sends such notification or he/she will be disqualified and a new potential winner may be selected in accordance with these Official Rules.  In the sole discretion of Sponsor, a potential winner may also be disqualified for any of the following reasons: (i) if Sponsor believes that a potential winner has (x) tampered with the entry or voting process or has undermined the legitimate operation of the Contest by cheating, hacking, deception or other unfair practices, or (y) engaged in conduct that annoys, abuses, threatens or harasses any other Entrant, or any representative of the Contest parties; or (ii) if such Entrant is not eligible based on the eligibility requirements set forth in these Official Rules or has otherwise violated these Official Rules. In the event it is determined that a potential winner has not complied with these Official Rules, has failed to execute and return any required documents within the specified time period, has made false statements or a prize notification is returned as undeliverable, then such potential winner will be disqualified. Should any potential winner make any false statements in any document required by Sponsor or the Prize Providers, such potential winner will be disqualified and required to promptly return to Sponsor his/her prize.

PRIZES AND APPROXIMATE RETAIL VALUE: Five (5) Winners total. The prize shall consist of one (1) Gail Simmons Cookbook: Bringing it Home: Favorite Recipes from a Life of Adventurous Eating (the “Prize”). Limit one Prize per person. The ARV of the Prize is $25 USD.  The Prize will be shipped to Winner within two weeks of receipt of the necessary contact information.  No substitution, transfer or cash equivalent is permitted, except that Sponsor may substitute a prize of equal or greater value. The Winner is solely responsible for all federal, state, and local taxes and other fees, costs and expenses associated with prize receipt, regardless of whether the Prize is used in whole or in part. All prize details are at the sole discretion of Sponsor.

The Prize is awarded “as is” with no warranties or guarantees, either express or implied, by Sponsor. A winner is not guaranteed a prize unless and until he/she has been verified as an eligible winner by Sponsor in accordance with these Official Rules.   From and after delivery/payment of the Prize to the Winner, such Winner assumes full responsibility for the Prize.

GENERAL CONDITIONS: Winning constitutes permission (except where prohibited by law) to use a Winner’s Entry, name, hometown, likeness, prize won and photograph (all in Sponsor’s sole discretion) for future advertising and/or publicity in any and all media now or hereafter devised throughout the world in perpetuity, without additional compensation, notification or permission. Instagram, Twitter, as well as the Contest Parties and their respective officers, directors, agents, representatives and employees (collectively, the “Released Parties“) are not responsible for lost, late, misdirected, damaged, stolen, altered, garbled, incorrect, incomplete or delayed Entries, all of which will be void. The Released Parties are also not responsible for problems uploading or downloading any Contest related information or materials from the website or for any other technical malfunctions of electronic equipment, computer on-line systems, servers, computer hardware or software failures, phone lines, failure of any Entry to be received by Sponsor on account of technical problems, traffic, congestion on the internet or the website, or for any other technical problems including, without limitation, telecommunication, miscommunication or failure, and failed, lost, delayed, incomplete, garbled or misdirected communications which may limit an Entrant’s ability to participate in the Contest. The Released Parties are not responsible for any other errors or malfunctions of any kind, whether network, printing, typographical, human or otherwise relating to or in connection with the Contest, including, without limitation, errors or malfunctions which may occur in connection with the administration of the Contest, the processing or judging of Entries, the announcement of the prizes or in any Contest related materials. Sponsor reserves the right to modify, suspend or terminate the Contest in the event it becomes infected by a computer virus or is otherwise technically impaired, and to cancel or suspend the Contest in its entirety should tampering, unauthorized intervention, fraud, technical failures or other causes corrupt the administration, security, fairness, integrity or proper play of the Contest and, if terminated, in Sponsor’s sole discretion, determine the winner using all non-suspect, eligible Entries received up to the time of cancellation using the judging procedure outlined above. In the event of a dispute regarding Entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of receipt of the Entry will be deemed to be the Entrant and must comply with these Official Rules. An authorized subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider or other organization responsible for assigning e-mail addresses. Sponsor reserves the right, in its sole discretion, to disqualify any individual (and void his/her Entry) found to be tampering with the Entry process or the operation of the Contest or website, intending to annoy, abuse, threaten or harass any other Entrant, Sponsor, any Contest Party or any of their respective representatives or to otherwise be acting in violation of these Official Rules.

Any attempt by an Entrant to deliberately damage any website or undermine the legitimate operations of the Contest may be a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek any equitable or legal remedies available to it from any such Entrant to the fullest extent permitted by law and to disqualify such Entrant from the Contest.

MISCELLANEOUS CONDITIONS: By submitting an Entry, Entrant agrees to be bound by (i) these Official Rules, including all eligibility requirements, and (ii) the decisions of Sponsor, which decisions will be made in the sole discretion of Sponsor and are final and binding in all matters relating to the Contest. Failure to comply with these Official Rules may result in disqualification from the Contest in the sole discretion of Sponsor.

RELEASES: By entering the Contest, Entrant agrees to release and hold harmless the Released Parties from all claims, liabilities, judgments, actions, demands, liabilities, costs, expenses or damages of any kind arising out of or relating to, in whole or in part, directly or indirectly, participation in this Contest or acceptance or use of any prize or the substitution of any prize by Sponsor in accordance with these Official Rules, the administration of the Contest, the operation of the web site or the Released Parties’ use of any of the rights granted herein. The Released Parties assume no responsibility for the conduct of any Entrant.

PRIVACY: By participating in this Contest, Sponsor will handle Entrants’ personal information in accordance with Sponsor’s Privacy Policy, and each Entrant agrees to Sponsor’s Privacy Policy at  

DISPUTE RESOLUTION: Except where prohibited by law, as a condition of participating in the Contest, Entrant agrees that any and all disputes and causes of action arising out of or connected with the Contest, or any prizes awarded, shall be resolved in accordance with the Dispute Resolution Provisions set forth in Sponsor’s website Terms and Conditions at

WINNERS LIST: If you would like the Winner’s name (available after February 1, 2018), please send a self-addressed stamped envelope by April 1, 2018 to: Mom Knows Best Contest, Contest Winner, Plated, 111 W 19th St, Floor 3, New York, New York 10011. Any questions, comments or complaints regarding the Contest should be directed to Sponsor at


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