1. Good Wine is Expensive.
Wine is the same as anything else – it goes in and out of fashion. In the 80’s, Californian Merlots and Chardonnays were all the rage. Now wines like Oregonian Pinot Noirs, German Rieslings and French Sancerre are “in.” When a wine – or a region – becomes popular, it gets pricier.
For a great bottle at a good value, look for lesser known regions like the Douro Valley in Portugal, the Languedoc and Loire Valley in France, or Sicily, Italy.
2. You Have to Know Wine to Choose Right.
The most common mistake people make in buying wine is going to the wrong kind of store.
To choose a good wine you have to go to a real wine store, where the staff is knowledgeable and the selection has already been curated for you. A great wine shop will have amazing bottles at every price point and wine savvy salespeople to guide your purchase.
Now repeat after me – I will not buy wine from a liquor store.
3. Vintage Matters.
If you plan on shelling out on an Old World bottle for your cellar, you may want to take a look at the vintage. But to the average consumer, the difference between one vintage year to another is imperceptible. Especially if you’re drinking a New World wine – which is a fancy way of saying “any wine that isn’t from Europe.”
4. Screw Caps Are Poor Quality.
For some reason, people still think that buying a screw top wine means purchasing a bad bottle.
Originally screw caps were created to combat the spread of cork taint – the undesired smell and taste of a wine that’s come in contact with a “diseased” cork. In the 1980’s and 90’s cork taint was especially prevalent in New Zealand and Australia, where screw caps are widely used.
Long story short: it’s a precautionary way of closing a bottle of wine, not an indicator of quality.
5. Boxed = Bad.
Poor, poor boxed wine that has been shamed by the Franzia name for years.
Today there are hundreds of excellent vineyards and wineries packaging in boxes, looking to provide great wine at a good value and a more eco-friendly approach.
There are many benefits to buying a box – such as, it stays fresh for an entire month after being opened, as opposed to a bottle that spoils after several days. And because of the low cost and weight of cardboard versus glass, it’s an excellent way to get quality wine at a better price.
Bottom line: It’s time to embrace the box.
– Leora Kalikow, Director of Communications and Sommelier at Public House Wine